February 8, 2007 | Press Release
Award-Winning Lake Tahoe Real Estate Agents Respond to Changing Real Estate Market with New Company
Building on “Realtor of the Year” and “Most Influential Woman” awards, Theresa and Don Souers open new Lake Tahoe real estate company, Pinnacle Real Estate Group, Lake Tahoe.
South Lake Tahoe, CA (Press Release) February 8, 2007 — Having been acknowledged for both their community involvement and their leadership among Lake Tahoe real estate professionals, Theresa and Don Souers are hot in what some Realtors® consider to be a cool market. “You could never have convinced us at the beginning of 2006 what would be happening by the end of last year,” exclaimed Theresa Souers.
Winning Real Estate & Community Awards
Through the Souers leadership in the South Tahoe Association of Realtors, the first award that was presented was when Theresa Souers was named one of Lake Tahoe’s “Ten Most Influential Women” by the local newspaper, the Tahoe Daily Tribune. According to the Tribune, this designation was given based upon Ms. Souers’ public involvement with both business and charity-related local organizations. The second award came late in 2006 when Theresa was named “Realtor of the Year.” This award was based upon her “going beyond the call of duty” as the 2006 President of this regional organization of Lake Tahoe real estate professionals. As the award was announced, the presenter began with the classic cliché, “When you need something done, ask a busy person.”
A Reflection of Today’s Lake Tahoe Real Estate Market
In the midst of a rapidly changing real estate market, Theresa served not only as the President of the South Tahoe Association of Realtors; but she also served as a state director with the California Association of Realtors. Among the many challenges involved with these leadership roles was the balancing act of running a successful real estate company, travel, and working on the development of a strategic plan with policies and procedures to help govern this association of Lake Tahoe real estate agents. Upon reflection, Theresa remarked, “Quite frankly, although I have been a Realtor® since 1993 and received numerous awards, it wasn’t until I experienced these past two years that I felt like I have become a true professional. This is an intense career filled with responsibilities, legalities, constant change and innovation. It takes being on top of every one of these aspects to be able to provide clients with the professional service that they deserve.”
Founding a New Company
In late 2006, in order to better serve the Lake Tahoe real estate market in these changing times, Theresa and her husband/business partner, Don opened their own company called Pinnacle Real Estate Group, Lake Tahoe. “Although we were very happy with our previous company, we were finding it somewhat constraining to stay within corporate limitations while the real estate industry was on the fast track of change. Today’s clients are creative and well informed, and the technology has simply changed the way this business is run. We are committed to creating an enterprise that delivers the highest quality of service possible to today’s savvy real estate market,” explained Don.
About The Pinnacle Real Estate Group, Lake Tahoe
The Pinnacle Real Estate Group, Lake Tahoe is comprised of a group of seasoned Lake Tahoe Realtors® that hold a common vision for the future. The group works collectively on marketing ideas, contracts, trouble-shooting and acts as a mutual support team. The work environment and decor of Pinnacle’s new office is closer to that of a warm living room than a traditional office. Sofas surround a rock fireplace while colorful stools gather at the pine log counter. There is an antique oak table and two writing tables at which clients and their agents can meet. The entire office is supported by a wireless computer network that allows for extra flexibility when working with individuals and/or groups.
Best of all, the new office has what is perhaps the most central location of all South Lake Tahoe real estate brokerages. Pinnacle is located in South Lake Tahoe at 3045 Harrison Ave. on a frontage road immediately facing Lake Tahoe Boulevard, just a few blocks from Lake Tahoe’s water’s edge.
April 14, 2006 | Press Release
Lake Tahoe Real Estate Website Redesign Features Listings, Rental Property, & Vacation Properties
From South Lake Tahoe to North Lake Tahoe, this newly redesigned Lake Tahoe real estate website offers unique interactive features, full service and a unique perspective on the Tahoe real estate market.
Lake Tahoe, CA (Press Release) April 14, 2006 — Veteran Lake Tahoe real estate agents,Theresa and Don Souers are pleased to announce the launch of their new Lake Tahoe real estate website: www.HomeinTahoe.com
The freshly redesigned website is designed to bring those interested in Lake Tahoe real estate a wealth of information through a single online point of access. The user-friendly, brightly colored website provides information, insights and listings for prospective property owners and real estate investors covering all aspects of Lake Tahoe including South Lake Tahoe real estate, Tahoe vacation properties, North Lake Tahoe real estate and Tahoe rental property.
State-of-the-art interactive real estate website features on HomeinTahoe.com include the complete and searchable Tahoe MLS (multiple listing service) of Lake Tahoe real estate listings for Lake Tahoe Nevada real estate, Lake Tahoe California real estate, North & South Lake Tahoe and a interactive graphic that shows all of the Souers’ featured properties on an clickable map of South Lake Tahoe. There are also unique articles on investment opportunities in Lake Tahoe real estate.
Theresa Souers and husband partner Don said “There are very few opportunities today where you can live a magical vacation on your own property and know confidently and securely you have made a wise investment! An investment that keeps on growing…” Theresa further added, “Tranquil mountains, infused with 300 days of sunshine and one of the largest fresh water lakes in North America offer a gracious entrance to your own piece of paradise.”
Tahoe vacation properties are nestled in a pristine and dramatic outdoor environment located close to the international cultural center of San Francisco, California and the excitement of Reno, Nevada. Spectacular, world-renowned Lake Tahoe provides resort living at its very best! Don Souers is convinced “the second home and vacation home market is the nation’s fastest growing real estate market and Lake Tahoe, as an international recreation destination remains on top of the recommended investment areas. The boomer generation continues to want property that pays for the play. There are lots of ways to say ‘the best’ but the simple fact is Lake Tahoe vacation properties are a ‘lifestyle’ meant to be!”
At this time, South Lake Tahoe real estate’s median price is comparable to that of the national median, which could well be a favorable buying opportunity when one considers South Lake Tahoe’s status as an internationally known resort area (including the Stateline casinos).
About Don & Theresa Souers
The Souers Tahoe Connection real estate company is a full-time, full-service agency staffed by Lake Tahoe’s hardest working real estate team. They have continuously reached the highest market share of closed sales throughout the South Lake Tahoe real estate market. The new enhancements to www.homeintahoe.com reflects their continued commitment to finding better ways to serve clients and prospects.